[00:40.58]Dale:Ah… Excuse me! I wonder if you’d mind answering a few questions. You see.. I’m doing a project.
[00:46.62]Woman:Fine. What’s this on?
[00:47.93]Dale:Well.. I’m looking at people’s shopping habits.
[00:50.98]Woman:Okay.
[00:51.70]Dale:Can I ask you first of all, are you a student?
[00:55.11]Woman:Well.. I was a student here last year, but since then I’ve left and I’m working in a bank now as a cashier. I just came to see a friend.
[01:04.39]Dale:Oh, that’s okay. So how often do you go shopping?
[01:07.87]Woman:Oh.. I buy a lot of books. Should I exclude books?
[01:11.63]Dale:Ohm.. if you leave books aside, what about shopping for all your personal items, study things and that sort of thing?
[01:18.76]Woman:Okay. Because I go to the supermarket almost every day, it seems. The other things I’d say I tend to do it every other week.
[01:26.00]Dale:And do you spend the same amount each time?
[01:28.36]Woman:I guess so. I only have about a hundred pounds a month spare, so I’d probably spend about fifty pounds each time.
[01:35.92]Dale:What sort of shops do you like best? The department store or the small retail outlets?
[01:40.72]Woman:Oh.. I like big department stores. So everything’s in one place. The weather’s so bad, so it’s a bit miserable trudging from one little shop to another.
[01:50.15]Dale:Great. What do you find most difficult to buy?
[01:53.35]Woman:What do you mean?
[01:54.55]Dale:Well.. what do you have to really search for? What takes you a long time to find?
[01:59.35]Woman:Oh jeans definitely! You can get hold of a sweater or a CD in a moment. But with jeans I can spend all afternoon and still not find a pair that fits.
[02:09.58]Dale:Okay. One last question. Who do you usually shop with?
[02:13.26]Woman:Now? I usually go shopping on my own, but if I want to make it more of a social occasion with friends to have a coffee and things, I often go with colleagues from work, you know, in our lunch hour.
[02:24.50]Dale:Well, thank you very much! You’ve been very helpful.
[02:27.22]Woman:No problem.
[02:59.03]Woman:Hello Dale! How did you get on with your shopping inquiries?
[03:02.63]Dale:Well.. I got 50 people to answer questions and the results were quite interesting.
[03:07.35]Woman:Okay. Let’s have a look.
[03:08.83]Dale:Well.. Those were handouts and here you can see that the majority of people I interviewed said they went shopping once a week. Most often that was the weekend.
[03:17.31]Woman:Right.
[03:18.43]Dale:For those people who spend enormous amounts of money, if you see this chart you can see that half the people spend 45 pounds a month. And while 15% of people spent more than that, an average of 75 pounds. The rest spend relatively small amounts, even the regular shoppers spend no more than 20 pounds a month.
[03:38.38]Woman:Window shoppers?
[03:39.74]Dale:Yes. I asked them what kind of shops they prefer and the response was unanimous. Everyone went for department stores. I think that’s what young people today want.
[03:49.37]Woman:That’s understandable and that’s a useful statistic I think.
[03:52.73]Dale:I also talked to them about the things they found most difficult to buy. I thought the answer was going to be something like books or study materials, but it’s always clothes. They have problems with things related to hobbies. As far as sportswear is concerned, they complain about the lack of shops that sell it.
[04:09.74]Dale:Not many had trouble buying sweaters and things like that, but shoes and trousers were really problematic.
[04:15.10]Woman:Was that again because there just isn’t enough variety?
[04:18.86]Dale:Yes. They say everywhere they just come across the same styles. So they just give up after a while.
[04:24.78]Woman:I know what they mean.
[04:26.42]Dale:Lastly, I asked them who they want to shop with.
